Menu
With nearly 20 stores, 2,000 employees, and a 600,000-square-foot distribution center, the Brault & Martineau Group (BMTC) has long dominated the retail furniture market. To modernize and increase sales, BMTC developed a portable digital sales tool connected to the catalog of all its stores. By the end of the project, more than 450 advisors were using this new mobile application daily.
Develop a customized, connected mobile application to facilitate order processing, deliveries, inventory management, product search, consultation of options, promotions, warranties, and transaction finalization. Additionally, deploy Teams telephony to enhance communication for 450 advisors and train an internal resource to ensure BMTC’s autonomy.
.
Nearly 450 advisors across BMTC’s 20 stores use the new application daily, effectively communicating through Microsoft Teams. With its user-friendly interface and well-thought-out functional ergonomics, the application was rapidly adopted by all advisors.
Founded in 1989, the BMTC Group manages and operates one of the largest retail networks for furniture, electronics, and appliances in Quebec. The company includes the Brault & Martineau, EconoMax, Ameublements Tanguay, Maurice Tanguay Signature, and Liquida Meubles banners. La société regroupe les bannières Brault & Martineau, EconoMax, Ameublements Tanguay, Maurice Tanguay Signature et Liquida meubles.
Kezber © 2025 - All rights reserved by Signé François Roy.
